My client email list finally outgrew the “just use Outlook” phase and I needed something a little more robust. I turned to Mailchimp, probably because I’m cheap and Mailchimp is “free”, but quickly ran into some problems.
- It’s free, kind of. You have to pay to use automation emails (for example, someone downloads your product and you want to automatically send them a series of emails over the next few weeks). It’s not super expensive for a small list, but you do end up paying.
- You can have a series of emails you want to send to a subset of people (say, to all the people who downloaded your product last month but didn’t purchase). That’s easy. But if you want to send that same series again next month, the process of adding new people to that series if pretty clunky.
- Once you have an automation series live, you can’t change it. You can edit the emails in it, but you can’t add new emails to the series or re-arrange the order of the emails.
1 & 2 I could probably live with, but #3 is a deal breaker. I’ve got a lot to learn about marketing still and need to make changes to things. So what are you using? AWeber? Constant Contact? Convertkit?
Constant Contact: Requires $45/month package to do email series. I’m still cheap. Next.
ConvertKit: Looks interesting, $29/month for up to 1000 subscribers.
AWeber: Looks interesting, $19/month up to 500, then about the same as ConvertKit. My list is smaller than that right now, gave it a try. Campaign feature is nice, let’s you rearrange to your hearts content. Does what I want – but… it doesn’t tell you what is going on. No numbers for how many subscribers are in the queue or how many people are at what steps. Support says it’s “in beta” and “those features are coming”. Also, discovered a bug within 1 hour – support says “we know about it, working to fix it”. So not a great start so far.
AWeber: Tried to get into it. It just felt “off” – everything was a little hard to work with. Few things in “beta” that didn’t work quite right. Gave up.
ConvertKit: Imported it all to ConvertKit. Difference in price not that big. Based on subscribers rather than lists seems to make more sense to me intuitively which made it all a little easier to work with. Tag system and automation rules are pretty slick and useful. The Landing Page creator is very basic though – if you have any customization at all, you’ll be doing HTML/CSS work (it was some work, but I managed to strip down their landing page to it’s essentials so I could drop it into some of my existing pages). Other than that, pretty happy with it so far.